Category Archives: General

How to Keep Your Employees Safe at Work

In order to make a profit, your employees need to work efficiently and avoid distractions such as texting, online games, and social media. However, they can’t do their jobs when they feel unsafe for any reason. If your employees have brought the following safety issues to you, you need to take action immediately to restore their sense of security.

Building Security

Especially in light of school shootings and other violent incidents, your employees must feel comfortable with your building’s location and security. Research options for access control for business in Huntsville to find ways to monitor who enters and exits your building. Install alarm systems and hire a security guard to stand at the door of your office. Whatever steps you take, make sure to publicize them to your employees and customers.

Harassment and Assault

You want to believe the best about your employees. After all, you interviewed and hired them, and you think that they’re all great people. Sometimes, though, you can be deceived. Do not let your good opinion of someone allow you to turn a blind eye to complaints of harassment or assault. These are serious issues that have legal repercussions and must be addressed immediately. You cannot expect your employees to work well when someone who has threatened them or treated them violently is sitting a few desks down. Work with your human resources team to create multiple avenues for reporting these incidents. Don’t forget to check that your response to harassment and assault is in accordance with federal law.

As a business owner, your first priority should not be profit but rather ensuring that your employees are safe and comfortable in their work environment. To meet this goal, you need to create a workplace free from external threats as well as internal violence. Your actions will earn their trust and increase their productivity.

Benefits of SEO

SEO is an in-house or outsourced process of improving your online presence. Whether you collaborate with an SEO reseller or company or pursue SEO strategies inhouse, you need a fast, efficient and user-friendly website and strategies that benefit your brand, financial situation and customers.

Brand Benefits

Because SEO moves your website higher on search engine rankings, your brand gains exposure and visibility. Customers are also more likely to trust brands listed higher in these rankings. You will be seen as an authority on specific topics due to keyword optimization and back links.

In addition, through social media, you and your brand will develop a community and build relationships with customers and other firms in the industry with minimum effort.

You will consistently receive rich data that you can use to develop, adapt and implement well-rounded strategies. Finally, because search engine rankings are not based on business size, you will experience a level playing field with your competitors.

Financial Benefits

SEO increases your customer base with loyal individuals who seek your products and services. This targeted traffic increases your conversion rates because those who read your website are more likely to become customers.

Because SEO is built over time, you receive long-term financial benefits, including a high return on investment. SEO can be easily tracked using analytics, enabling you to identify new opportunities quickly.   

Customer Benefits

Customers find the information, products and services they are looking for. In addition, they don’t have to weed through industry jargon to find their answers, improving their user experience. They also find deals and novel products, as well as quality links and information that enable them to make informed decisions. Customers become stakeholders as they sign up for newsletters, discounts and updates.

An SEO investment benefits your brand, financials and customers. Consider investing in SEO and taking advantage of these benefits.

The Biggest Benefits of IT Management Services

Managed IT services do require your business to make an investment. With all investments, it is only normal to think about the return it offers. For managed IT services there is an array of benefits that result in cost savings. Learn more about what these benefits are to determine if managed IT services are right for your company.

Improved Use Productivity

Business owners and IT directors are constantly searching for new technology to help improve productivity and enhance the way business is done. If the technology doesn’t do this, there’s an issue.

When users can’t work, your business loses money. Unplanned downtime costs businesses more than $58K for every 100 users they have. On average, an employee loses approximately 12.4 hours each year because of server downtime along with 6.2 hours per year due to network downtime. By implementing managed IT services Los Angeles it is possible to reduce network and server downtime by up to 85%.

Infrastructure Expenses

Making the switch to a managed IT provider can help reduce infrastructure costs in several ways. With a service provider takes over the infrastructure, it is possible to reduce what is needed on-site by using their established data centers. Not only can you save on the cost of the hardware, but the energy used, and space required, too.

Minimal Initial Investment Required

With these solutions in place, you can offset the initial investment of new technology. Instead of having to spend thousands on software or hardware upfront, you pay for the needed equipment by making a low monthly investment.

Being informed and knowing the benefits offered by managed IT services will help you understand if it is an investment you need to make for your business. Most business owners agree that it’s s smart investment in the ongoing success of their business. 

3 Things to Know About Creating a Company

Starting a business is an exciting time for any young entrepreneur. There are a few things you need to consider if you want your new business to be a success. 

A Solid Idea

Before you start putting your company together, it’s a good idea to do some research. You should figure out if there’s already a product or a business similar to yours on the market. If so, why is your idea different or better? Talk to other people about your business plan and get feedback so you can finetune your idea. This will help you ensure your company meets the needs of your customers.

Marketing

Your great idea may not go anywhere if you don’t have a solid marketing plan to promote the business. Who is your target audience and what kind of advertising will help you reach them? What makes your company unique? Answering these questions can help you reach your customers in the most effective way. If you’re a big picture person but sometimes get lost in the fine details, you may want to consider business consulting services Chicago to help you identify promotion strategies. 

The Right Team

While you may relish the idea of building your business by yourself, you may not get very far without help. You should put together a team of experts early in the process, and these people should excel in different areas. You will likely need an accountant who can help you with all the financial aspects of starting a company. You may also want a person who understands the legal aspects. Additionally, it may be a good idea to choose a mentor who can provide guidance on the whole process.

Creating a business that lasts can be a challenging process. If you put in the hard work early on, you can start a company that stands out and attracts loyal customers.

 

 

Break These 3 Personal Finance Rules

You have probably received financial advice since you got your first lawn mowing or babysitting job. Some rules have likely been repeated until you can recite them by heart, but that does not mean you should follow them all. Here are some traditional guidelines that you may be better off ignoring.

Never Use Short-term Loans

Car title loans and payday loans should never be used to fund foolish purchases. However, sometimes you are hit with a major, unexpected expense that you cannot cover with your cash on hand. In such cases, you should find an installment lender Mississippi rather than financing with credit cards. If you pay with a credit card and make minimum payments, the bill can take years to pay off and you may end up spending twice as much as the initial bill. Short-term loans have a shorter payback term, which usually results in a much lower total cost.

Save Six Months of Living Expenses

This is a nice goal, but many people find it impossible to achieve. The original idea was to prepare for prolonged joblessness. What most people really need is to prepare for unforeseen expenses. Your car may break down, you may get sick, your pet may need to see a veterinarian, or your home may need repairs. Tailor your fund to your situation. Start with $500 and aim to set aside another $500 for each vehicle, pet and family member living in your household. Add another $1000 if you own your home. That may not cover an extended period of unemployment, but it will give you peace of mind.

Share All Your Money With Your Spouse

In 2014, more than 40% of married couples indicated that they do not completely combine their finances; that percentage may be higher now. Have a shared account for household expenses, but keep some money separate. You should each be able to set aside approximately 10% of your earnings for individual pursuits. This is not about secrecy; it just means that you do not have to agree on how you spend every penny you earn.

Save Time and Trouble With Professional Heavy Equipment Movers

If your business is moving large equipment around, you need to think carefully about your options for getting that work done. It doesn’t matter whether you’re taking it to a new home, getting it out of the building as a replacement is installed, or just reorganizing the floor of your facility, you just don’t move your heaviest, most expensive investments around on a whim. Not only does it take a lot of time and human energy to uproot and change those machines, it also disrupts your core operations in ways that are bound to cost you money. That’s why so many businesses look at events that require large equipment to be moved as major investments in the future of the company, no matter what they are.

Risks Involved With Moving Heavy Machinery

Whether you’re just rearranging the factory floor or you are changing buildings, there are risks involved with moving your largest pieces of equipment, especially if you have your own employees do it. One of the best reasons to search large equipment movers near me instead of looking into doing things with your own workers is the level of training and experience. At best, your people will have moved these pieces once or twice before. Professional movers, on the other hand, move heavy machines every day. That means they have more experience troubleshooting this kind of operation and more experience planning how to do it safely, without any injuries or damage to the machines.

Even if there is an injury or a little damage, which happens sometimes, movers carry their own insurance, taking the burden off your claims manager and your company’s cash reserves in the event of a mishap. They’re also usually faster than a DIY operation because of the experience and practice they have. Why not put your staff to work on a project that makes your company money and let the outside contractors handle the equipment move and any additional setup? You can always bring your people back into the loop at the point where you need to calibrate machines in their new location.

Keep Your Business on Track During Hectic Transition Periods

One of the hardest parts of planning a major move like changing facilities or restructuring your floor plan to improve your available workspace is finding the time to do it without throwing your existing project schedule off-track. When your plan uses outside contractors to handle the hardest parts of the move, it gets easier to keep things intact as you go because you will have the available workers to continue providing for your own customers in other departments and on other lines while the machines being moved are in process.

Does Keyword Ranking Matter? 5 Reasons to Take A Look at Yours

As a business owner, you’ve heard about the benefits of SEO many times over. Maybe you haven’t implemented SEO strategy for your brand yet because you just aren’t sure that it’s worth the money. This is not an uncommon sentiment! As eCommerce becomes more and more competitive, you have probably noticed that it’s harder to drive more users to your website to learn more about your products and/or services. This is exactly why SEO is important. Within the various prongs of SEO, keywords are a huge category that can greatly impact your business for better or worse. If you’ve never checked which keywords your site ranks for, you may be surprised if this number is low. Without a keyword optimized site, you become less visible in search engine queries. Here are 5 reasons why focusing in on your keywords is worthwhile for the future of your brand.

  1. Keyword Frequency is Important

Maybe you dug into your keywords a little bit and added a few onto your site. Did you know that variations of the same keywords are extremely useful? Say you have a business in a city like New Orleans, where countless others are operating alongside you. Using variants of keywords aids in a smooth user experience on your site and overall diversity in your SEO. Examine your site’s pages to see how often keywords are used.

  1. Google Values Optimized Sites

When your site becomes more optimized with keywords, Google will recognize this, and you’ll see a positive change in your rankings. This is also assuming your site is designed well and mobile-friendly.

  1. Keyword-Enriched Content = Higher Rankings

No matter what type of business you own, content can positively impact your search engine visibility. Add in product descriptions, blogs, long form articles, and other types of content that feature keywords. Be sure to not keyword stuff your content pieces, as this is noticeable to both users and Google. As a part of your New Orleans SEO plan, you can determine the best ways to approach future campaigns with ranking in mind.

  1. The Importance of Local SEO

Don’t forget the many benefits of your local area, as the community around you can help grow your business online. Specifying where exactly your brand operates in New Orleans will help users who employ the “near me” method of searching for products and services. With the right keywords and fleshed out SEO campaign, you can expect to see excellent results in both site traffic and conversions.

  1. In the Pursuit of Continued Growth

Once you’ve studied and improved on your keywords, you aren’t done yet. SEO is a long-term process that adapts to the constant changes of how users search for and purchase products and services. What if you just don’t have time to stay on top of your brand’s SEO? Digital marketing agencies specialize in SEO strategy, as well as other marketing services designed to help brands like yours rank higher and bring in more revenue.

 

How to Bring Out the Best in Your Team

If you’re a CEO, manager, or small business owner, you know the importance of bringing out the best in the people around you. You depend on your team to ensure every day goes smoothly, but managing a team isn’t always easy. Here are some ways you can bring out the best in everybody, every day.

Take the Time to Listen to Feedback

Many team members grow frustrated with their positions and their work environments because they feel as though their boss does not listen to them. This is a frustrating feeling, especially if it is true, and you are not really listening to your team members. The first step to ensuring the success of your company is investing in the people who make it work, and that means you need to take the time to listen to and seek out feedback.

Understand the Personalities at Hand

Whether your company includes five employees or 50, you are dealing with a unique mix of personalities that can be challenging to handle. People do not always see things the same way, and when these differences are not addressed, they can escalate to hostility. You need to understand your employees—and in addition to listening, the best way to do this is to invest in team consulting services. Services such as government contractor disc consulting make it easy are used by public officials and governments to test personalities and create effective strategies.

Find the Time to Reflect

It is imperative that you reflect on your actions and decisions in order to see what you can do better and commit yourself to constant improvement. This is the only way to gain the trust of your team, and gaining the trust of your team is the only way to bring out its best. Find the time to listen, invest in consulting, and reflect, and you will see your team thrive like never before.

Top Jobs You Should Outsource at Your Small Business

When you’re just starting out in business, you look for any way you can save money. Even if your company is small, you can benefit from outsourcing certain jobs that would allow you more time to concentrate on cash flow. Here are the top four areas that any small business would do well to let someone else handle.

Tech Support

Having tech support that works is a lot more than installing an antivirus on your computer and calling it good. With computers, whatever can go wrong eventually will, so you need professional back-up. Having an IT service ensures you have the safeguards in place in case of a system crash.

Payroll and Taxes

Your company’s payroll and tax documents need to be done perfectly. If you don’t have experience in either, your best solution is outsourcing. Hiring payroll services Indiana PA takes away the headache of learning new tax laws, calculating deductions and saves you precious time.

Social Media

If your business benefits from the use of social media, don’t attempt to do it in dribs and drabs when you can hire someone to do it full time. In order to have social media work for you, it needs to be updated on a constant basis. If you have someone that will dedicate their full attention to doing just that, you’ll earn a lot of extra leads.

Housekeeping

Hiring a cleaning company for your firm just makes sense. Instead of spending your own time dusting and vacuuming, outsourced housekeeping means all that plus trash removal, bathrooms, windows, restocking supplies and even carpet cleaning. A clean office says you care about your customers and employees.

Other Tasks

While a do-it-yourself attitude is admirable, there are times when outsourcing other tasks is a logical solution. In the long run, it means more money in your pocket because you can concentrate on what you’re supposed to–making your business successful!

How To Set Up Your Home Office

Working from home has become a reality for millions of people. Whether you’ve been calling the dining room table your office or are fortunate enough to have a separate room dedicated for this purpose, there are some basic steps you should take to ensure that your home office works for you.

The Space

Choose an area that’s out of the main traffic flow and has plenty of electrical outlets and light. Overhead lighting and a desk light are optimal. If you can position your space near a window, that’s even better. A bit of sunlight goes a long way to brighten your work environment. Make sure there’s enough room for a flat work surface, a table or desk, and a comfortable chair. You’ll be more productive if you aren’t sitting on your bed.

The Equipment

So you’ve got a nice table and chair, what’s next? You’ll need your computer set up here, too. A laptop or desktop is fine. Check your proximity to the wifi router. If you are too far away, your connection may be too slow for video conferences. A router booster extension will solve this problem.

Don’t forget a printer. Working from home often means signing documents, scanning them, and emailing them. Printing is one area where you definitely get what you pay for. Printing speed and the number of pages per printing cartridge are two factors that can impact work productivity. Do your research by checking with printers Jackson MI and learning what models and price points will meet your needs.

The Feng Shui

The Chinese philosophy of feng shui is embodied in the concept that our living and working environments should strike a balance with the natural world. While there’s no need for you to embrace this philosophy whole-heartedly, it’s a great idea to consider the comfort and flow of your home office space. Are the items you use most within easy reach? Can you get up, walk around, stretch, and take comfort breaks in this space?

Ergonomics play a role here, as well. Your computer monitor needs to be at the proper height to reduce neck strain. Ditto the mouse and keyboard. Invest in a quality desk chair that is fully adjustable and add a back pillow if you need to.

As the final touch to your home office, put a favorite family photo on the desk. Congratulations. You are now ready to work.