As a business owner, you’ve heard about the benefits of SEO many times over. Maybe you haven’t implemented SEO strategy for your brand yet because you just aren’t sure that it’s worth the money. This is not an uncommon sentiment! As eCommerce becomes more and more competitive, you have probably noticed that it’s harder to drive more users to your website to learn more about your products and/or services. This is exactly why SEO is important. Within the various prongs of SEO, keywords are a huge category that can greatly impact your business for better or worse. If you’ve never checked which keywords your site ranks for, you may be surprised if this number is low. Without a keyword optimized site, you become less visible in search engine queries. Here are 5 reasons why focusing in on your keywords is worthwhile for the future of your brand.
- Keyword Frequency is Important
Maybe you dug into your keywords a little bit and added a few onto your site. Did you know that variations of the same keywords are extremely useful? Say you have a business in a city like New Orleans, where countless others are operating alongside you. Using variants of keywords aids in a smooth user experience on your site and overall diversity in your SEO. Examine your site’s pages to see how often keywords are used.
- Google Values Optimized Sites
When your site becomes more optimized with keywords, Google will recognize this, and you’ll see a positive change in your rankings. This is also assuming your site is designed well and mobile-friendly.
- Keyword-Enriched Content = Higher Rankings
No matter what type of business you own, content can positively impact your search engine visibility. Add in product descriptions, blogs, long form articles, and other types of content that feature keywords. Be sure to not keyword stuff your content pieces, as this is noticeable to both users and Google. As a part of your New Orleans SEO plan, you can determine the best ways to approach future campaigns with ranking in mind.
- The Importance of Local SEO
Don’t forget the many benefits of your local area, as the community around you can help grow your business online. Specifying where exactly your brand operates in New Orleans will help users who employ the “near me” method of searching for products and services. With the right keywords and fleshed out SEO campaign, you can expect to see excellent results in both site traffic and conversions.
- In the Pursuit of Continued Growth
Once you’ve studied and improved on your keywords, you aren’t done yet. SEO is a long-term process that adapts to the constant changes of how users search for and purchase products and services. What if you just don’t have time to stay on top of your brand’s SEO? Digital marketing agencies specialize in SEO strategy, as well as other marketing services designed to help brands like yours rank higher and bring in more revenue.