All posts by Net Blogger

Here’s Why Direct Mail Services Offer an Amazing Marketing Opportunity

If you open up the average email inbox, it’s filled with junk mail. Check your average real-world mailbox these days, and there’s often a lot less mail period. Bills are increasingly handled online, and many companies are skipping direct mail in favor of online ads, email, and the like. This creates an opportunity for businesses big and small.

By using direct mail services Tampa-based, or any city for that matter, you may be able to cut through the noise. And since physical mailboxes are less crowded, you can not only get your products and services in front of customers, you may draw more views with direct mail compared to email and online ads. Since mailboxes aren’t as cluttered as they were in years past, you can stand out with the right mailers and direct mail services.

The keyword here, however, is the “right” mailers. If you want to drum up views and sales, online, offline, and everywhere else, you need high-quality marketing materials. The design needs to be top-notch, and high-quality materials are all but a must. Otherwise, your direct mailers could end up in the trash.

With the right plastic and paper postcards, tri-fold mailers, menu mailers, and other direct mail pieces, you can craft amazing adverts that not only draw eyes but get people to convert. By offering discount coupons, free consultations, and other enticing services, you may be able to convince people to stop by your business.

Each postcard or other mailer offers you a chance to show off your brand. And a physical presence often lasts while digital impressions quickly fade into the background. This doesn’t mean that digital advertising is bad. Far from it, by combining physical and digital marketing, you may be able to amplify your results.

These days, markets are intensively competitive. Yet with the right direct mailers, you can stand out.

How Data Science Is Transforming the Fintech Sector

The financial sector majorly benefits from the technological transformation. Although the financial sector is strictly regulated, the Fintech sector has been thriving since the emergence of smaller startups and continues to seek disruption in the space by using the latest tech such as data science. Furthermore, the sector has developed many quantitative analysts who use programming techniques and quantitative analysis to exploit huge opportunities present in the capital markets. The following are ways in which data science is transforming the Fintech sector.

Detection and Prevention of Fraud

Financial institutions are greatly affected by fraud cases. Although the sector is highly regulated, they still experience criminal activities leading to huge losses. Both individuals and institutions encounter the impact of fraud; hence fraud detection is a major concern for Fintech directors and Cane Bay Partners. Currently, fraud is based on particular rules such as flags triggered based on ATM, location, or IP address applied. 

However, rather than relying on limited transaction numbers, the processes may be enhanced by applying machine learning techniques like naïve Bayes classifier and logistic regression. This technique can compute a transaction’s probability of being deceitful according to the patterns in the previous transaction data. Since this enhances accuracy and can be adopted on live data, it can help Fintech institutions to take effective actions.

Credit Risk Scoring

A credit score refers to statistical scrutiny used to predict an individual’s creditworthiness according to their past credit information. This analysis determines whether a loan should be granted to an individual or not. Typically, financial institutions use complex statistical ways to determine a person’s credit score. Fortunately, the emergence of data science has facilitated innovative techniques like machine learning algorithms that offer evaluations at an advanced accuracy by applying for large data point numbers. Data science is used to provide a complete view of an individual’s creditworthiness by considering their holistic data.

For instance, some companies like Alibaba (Aliloan) use automated online systems to offer flexible microloans to online business operators, which traditional financial institutions overlook since they lack collateral. These systems gather data from payment and e-commerce platforms and apply predictive models to evaluate customer ratings, shipping records, transaction records, and other information to determine the entrepreneur’s creditworthiness.  

Asset Management Portfolio Optimization

 Asset management and portfolio optimization are essential roles undertaken by Fintech institutions. With the emergence of Big Data, these companies may crunch a huge quantity of financial information to develop asset management according to machine learning codes. This has facilitated the rise of Robo-advisors, whereby firms such as Wealthfront and Betterment apply software in automating asset distribution decisions used to minimize risks, offer automatic tax-loss harvesting, and enhance returns.

Sentiment Analysis is also applied to analyzing public information like Worldwide Twitter Feeds to sort the market and measure sentiment when an artificial or natural disaster occurs. This procedure can be completely automated, hence reducing the general costs of these organizations.

Customer Retention, Marketing, and Loyalty Programs

Fintech firms gather large data chunks from their clients. Typically, this data stays unused unless when relevant for financial evaluation. However, this client data, which comprises their transactions and their details plus social media presence, may enhance a company’s marketing determination. This is done by providing discounts and personalized plus contextual product advertisements, helping create awareness, customer retention, and improving sales. Moreover, these details may be used to target prospective clients, hence helping to optimize the firm’s marketing strategies.

Today, the world is undergoing tremendous changes in terms of technology. The financial sector has greatly embraced technology, hence enhancing efficiency and loss prevention. Besides, adopting data science can positively influence an organization’s profits and growth. 

Common Business Startup Costs

You’ve got a great idea for a small business, and now you need a plan to put it into action. One of the first steps is to set your budget to make sure you have enough money to get off the ground. Here are the main items that you should consider.


No matter what kind of business you run, you need New Jersey commercial insurance. At a minimum, you will need property coverage and a general liability policy, but your agent may suggest a more comprehensive package, depending on your specific industry.


If you are running a for-profit company, it probably needs to be incorporated so that you can file taxes as a business entity. At the very least you will need to obtain the appropriate licenses and permits your state requires to operate your business.


Obviously, if you are buying a building, you will need to secure funding to do so. Even if you are renting your office space, you still need to plan how you are going to pay those fees each month. Whether you rent or own your building, you will likely have utility costs that you must plan for.


You need more than just an empty space to run your business. Make a list of office furniture and supplies you’ll need. Take into account phone and internet services and support. Decide whether it will be more economical for you to purchase or lease the equipment you use.


To sell a product, you will likely need an inventory before you ever open. Plan how much you will need to fully stock your shelves for opening day.


Good marketing starts with a solid web presence. You can hire someone to build your website, or you can use templates to create it yourself. Create social media profiles to reach potential customers easily.

A great business plan is only as strong as its budget. Accounting for all the startup costs you need improves your chances of success.

What to do about ransomware

Rаnѕоmwаrе is аn еріdеmіс tоdау based оn аn insidious ріесе of mаlwаrе that суbеr-сrіmіnаlѕ uѕе to еxtоrt mоnеу frоm уоu bу hоldіng уоur computer or соmрutеr files for rаnѕоm, dеmаndіng рауmеnt from уоu tо get thеm bасk.

In mаnу саѕеѕ, the end user simply pays thе ransom, ѕееіng nо wау оut. Thе FBI rесоmmеndѕ against рауіng the ransom. Bу рауіng thе ransom, уоu are fundіng further activity оf thіѕ kind and thеrе іѕ nо guаrаntее thаt you will get аnу оf your fіlеѕ bасk. In addition, thе суbеr-ѕесurіtу іnduѕtrу іѕ gеttіng better аt dеаlіng with Rаnѕоmwаrе. At lеаѕt оnе mаjоr anti-malware vеndоr hаѕ released a “dесrурtоr” рrоduсt іn the раѕt wееk. It rеmаіnѕ tо bе ѕееn, however, just hоw еffесtіvе thіѕ tооl wіll bе.

What уоu Shоuld Dо Now

Thеrе аrе multірlе реrѕресtіvеѕ tо bе considered. Thе individual wаntѕ thеіr fіlеѕ back. At the соmраnу lеvеl, thеу wаnt thе files back аnd аѕѕеtѕ to bе protected. At thе еntеrрrіѕе lеvеl thеу wаnt all оf the аbоvе and muѕt be аblе tо demonstrate thе performance оf duе diligence іn рrеvеntіng оthеrѕ frоm becoming іnfесtеd frоm аnуthіng thаt wаѕ deployed or ѕеnt frоm thе соmраnу tо protect them frоm the mаѕѕ torts thаt will inevitably ѕtrіkе іn the nоt so distant futurе.

Gеnеrаllу speaking, once еnсrурtеd, іt is unlikely thе fіlеѕ thеmѕеlvеѕ can be unencrypted. Thе bеѕt tасtіс, therefore іѕ prevention.

Bасk uр уоur dаtа

Thе bеѕt thіng уоu саn do іѕ tо perform rеgulаr backups tо оfflіnе mеdіа, kееріng multірlе vеrѕіоnѕ оf thе fіlеѕ. Wіth оfflіnе media, ѕuсh аѕ a bасkuр ѕеrvісе, tаре, оr оthеr media thаt аllоwѕ fоr mоnthlу bасkuрѕ, уоu саn аlwауѕ go back to оld versions оf files. Also, mаkе ѕurе уоu аrе bасkіng up аll data files – some may be оn USB drіvеѕ or mарреd drіvеѕ or USB keys. Aѕ long аѕ the mаlwаrе can ассеѕѕ thе fіlеѕ with write-level ассеѕѕ, thеу саn bе encrypted and hеld fоr rаnѕоm.

Learn how to Respond to a Ransomware Attack

Use those ransomware tabletop exercise scenarios to help you to practice.

Education аnd Awаrеnеѕѕ

A сrіtісаl соmроnеnt іn thе рrосеѕѕ of рrеvеntіоn of Rаnѕоmwаrе іnfесtіоn іѕ making уоur еnd uѕеrѕ аnd personnel aware of the attack vectors, ѕресіfісаllу SPAM, phishing аnd ѕреаr-рhіѕhіng. Almost all Rаnѕоmwаrе аttасkѕ ѕuссееd bесаuѕе аn end uѕеr clicked оn a link thаt арреаrеd innocuous, оr ореnеd аn attachment thаt lооkеd lіkе іt саmе frоm a known individual. Bу making staff аwаrе and еduсаtіng thеm іn thеѕе rіѕkѕ, thеу can bесоmе a сrіtісаl lіnе of defense against thіѕ іnѕіdіоuѕ thrеаt.

Shоw hіddеn file еxtеnѕіоnѕ

Typically Wіndоwѕ hіdеѕ knоwn fіlе еxtеnѕіоnѕ. If уоu еnаblе the аbіlіtу to ѕее all file еxtеnѕіоnѕ in еmаіl аnd on your file ѕуѕtеm, уоu саn more easily dеtесt suspicious mаlwаrе соdе files mаѕԛuеrаdіng аѕ frіеndlу dосumеntѕ.

Filter оut еxесutаblе files іn email

If your gateway mаіl ѕсаnnеr has the аbіlіtу tо fіltеr fіlеѕ bу еxtеnѕіоn, уоu may wаnt tо deny email mеѕѕаgеѕ ѕеnt wіth *.еxе fіlеѕ аttасhmеntѕ. Use a truѕtеd cloud service tо ѕеnd оr receive *.exe fіlеѕ.

Disable fіlеѕ frоm еxесutіng frоm Tеmроrаrу file fоldеrѕ

Fіrѕt, уоu ѕhоuld аllоw hidden fіlеѕ аnd folders to bе displayed іn explorer so уоu саn see the аррdаtа аnd рrоgrаmdаtа fоldеrѕ.

Your аntі-mаlwаrе ѕоftwаrе аllоwѕ уоu tо create rulеѕ tо рrеvеnt еxесutаblеѕ from running frоm wіthіn уоur profile’s аррdаtа and lосаl folders аѕ well as the соmрutеr’ѕ programdata fоldеr. Exсluѕіоnѕ can bе set for legitimate рrоgrаmѕ.

Disable RDP

If іt іѕ practical tо do so, dіѕаblе RDP (rеmоtе desktop рrоtосоl) on ripe tаrgеtѕ such as ѕеrvеrѕ, оr block them from Intеrnеt ассеѕѕ, fоrсіng them through a VPN or оthеr ѕесurе route. Some versions оf Ransomware tаkе аdvаntаgе оf exploits that саn deploy Ransomware оn a target RDP-еnаblеd ѕуѕtеm. Thеrе аrе several technet articles dеtаіlіng hоw to dіѕаblе RDP.

Pаtсh аnd Update Evеrуthіng

It іѕ сrіtісаl thаt уоu ѕtау current wіth your Wіndоwѕ updates аѕ wеll аѕ аntіvіruѕ uрdаtеѕ tо рrеvеnt a Rаnѕоmwаrе еxрlоіt. Not as оbvіоuѕ іѕ thаt іt is just as іmроrtаnt tо stay сurrеnt with аll Adоbе ѕоftwаrе аnd Jаvа. Rеmеmbеr, уоur security is оnlу аѕ good аѕ уоur weakest lіnk.


Ways You Can Help Save Money in Your Business

Have you been looking for more ways to save money on the expenses for your business? Being a business owner takes a lot of work, but it can also be a very rewarding experience. It’s important to look for methods to lower your regular expenses so you can focus on making bigger profits.

Repair Instead of Replace

When you need certain machines to run your daily business, it can get frustrating when these items fail or malfunction. Sometimes business machinery can be quite costly to replace, so it’s always a good idea to see if having a repair is a possible option. Printers are a common machine used in many businesses, and when they start having problems, it helps to consult with a professional service that specializes in printer repair Vienna VA.

Choose the Right Insurance

Running a business usually requires carrying some sort of liability insurance policy. Companies need insurance to protect their operation against damage from natural disasters, theft, and to protect against costly lawsuits. If you feel you’re paying too much for your insurance, then it might be the right time to look into other companies. If you can get the same amount of insurance for a lower premium than you’re already paying, then it’s a winning situation.

Check Your Tax Burden

If you feel that you’re paying too much in corporate taxes, then it might be a good time to consult with a tax specialist. An accountant or other tax professional can look for ways you can lower your tax liability for your business. Sometimes it’s as simple as finding tax write-offs or other savings you can qualify for. 

Finding ways to save money in your business will improve your chances of getting bigger profits. You work hard for your company and you deserve the best compensation possible.

Six Key Points to Consider When Starting Out in Manufacturing

Working in a manufacturing business or starting one of your own can be one of the most rewarding businesses out there. Nonetheless, due to its high level of competition and all the different moving processes that can be involved with working in the industry, there are a whole host of points for you to bear in mind. While this article only scratches the surface, it has been created to give you a brief overview of the different points that are truly worth considering when starting out. Read on now in order to learn all about it.


Networking is key if you want to make sure that your business can thrive to the best of its ability. It is definitely worth building a supply chain with all the right contacts, so that when you are tasked with creating something you already have the system in place to make sure that it is as smooth a process as possible. Build up these connections by using social networking sites and by going to conferences.

The Size of Your Space

The size of your space is crucial to figuring out what exactly you want to create and how much demand you are able to meet. If the size is too big, it will become impossible to eliminate wastefulness, but on the other hand, if the size is too small, you will not be able to meet demand. Try and meet that sweet spot to make sure that you are embracing lean manufacturing and only using as much space as you need to.

Technology Used

Technology in the manufacturing business is constantly evolving. It is your job to make sure that your business is adopting all of the latest tech, such as drones, cloud computing and 3D printers, to be able to keep up with the rest of the marketplace. If you don’t, you could fall far behind. You will also definitely need to use conveyor belts. For a great deal, check out the services of Fluent Conveyors.


Your business is only as good as the people that you hire. That’s why it is imperative to make sure that you have a very good screening process to see who is the right fit for your company. By having the right people, you will be surprised by how quickly your business can prosper. With the wrong people, this is a much harder task!

Raw Materials

Manufacturing relies on raw materials that can then be turned into top quality products. It’s worth figuring out how these raw materials can be sourced and at what price you can afford them. Without knowing this key part of the business, it is unlikely that it will be a genuine success.


Location is everything. You want to make sure that your business is able to triangulate so it is close to shipping points like airports and train stations, a good and readily available workforce, raw material suppliers and people who are actually wanting to buy your product. Have a proper look around to find the right location for you!

Outstaffing in The IT Industry

Outstaffing in The IT Industry

Recently, many companies have been using outsourcing services. It means delegating some operational tasks to freelance specialists. Such a format of work is especially relevant in the IT industry. Recently, however, entrepreneurs and HR have begun to use outstaffing services. In this article, you will learn what outstaffing is and how it differs from outsourcing. 


Some people think that outsourcing and outstaffing are completely identical concepts. But they are not. Outstaffing means that an employee will work full-time for the same company without being formally employed. The employee continues to perform his duties at his workplace and receives a salary. But he is not officially employed by the company. At the same time, he will officially work for a company that provides outstaffing services. This company assumes the costs of paperwork and payment of taxes, vacations, and sick leave. Outstaffing is beneficial because it is a completely legal method to reduce taxes and authority of accounting and company administration. Outstaffing is beneficial for companies operating under the simplified taxation system, where there is a limit of regular employees. This is especially important for the IT-sphere. 


This format of recruitment is common in countries where the IT industry is developing rapidly. For example, you may hear a lot about IT outstaffing in Ukraine, Singapore, Dubai, Great Britain, Canada, the USA, and other countries. 


Outstaffing advantages in the IT industry:


  • Speed. Ability to respond quickly to business needs. A good outstaffer firm always has dozens of first-class specialists. Contracts are signed with the performers, which obliges them to perform the necessary amount of work with the required result.
  • Efficiency. With good specialists, the required result will always be higher.
  • Flexibility. The team is managed by the managers of the customer himself. He can easily add or reduce the number of specialists working on a project as needed. 
  • Reduced costs for recruiting, staff support, accounting, insurance, taxes, and so on. The bigger the company, the bigger the result. Outstaffing is a great way to optimize staffing costs.
  • The best employees. There is a real hunt for programmers. Even if you offer a higher salary than the market, it may take months to find a first-rate specialist. It is easier and cheaper to go to an agency that already has them. And do not waste the time of the HR department.


However, this model of organizing the work of IT companies has disadvantages. One of them is the lack of communication. Often freelance IT specialists work remotely, in another city or country (in a different time zone). They may speak a different language or have a different culture. It is very important to establish good communication between them and the manager of the client company. This is the only way to achieve peak productivity. It is also difficult to get performers motivated when using outstaffing. Outstaffing personnel often require additional communication, especially at the start of the job. You have to keep them motivated, keep them enthusiastic. Usually, programmers’ enthusiasm and dedication to the project in this way of organizing working relationships is much better than in outsourcing, but still, you should not take it for granted.


You should know that saving money should not be the only reason for choosing outstaffing. After all, IT staff outstaffing is the perfect model for finding important experts, speeding up product implementation, and quickly expanding/shrinking your development team. Especially if you want to maximize quality.

3 Things Every New Boat Owner Needs

You’ve just purchased your first boat, and you’re excited to take it on its maiden voyage. However, before you push off from the dock, there are some things that you should ensure that you have handled first. Here are three things that you should do as soon as the boat becomes yours.

Get Boat Insurance

You need insurance for your boat just like you do for your car. Look into a boat insurance Newark DE company as soon as you sign the paperwork to take ownership of your boat (even before delivery if possible). Boat insurance can help with obvious things like breakdowns and damage, but it can also protect you if you ever cause (or are simply involved in) an accident out on the water.  

Purchase Safety Gear

Before anyone sets foot on the boat, you will need the proper safety gear onboard. This includes items like floatation devices and life vests. You will need a vest for every person on the boat, regardless of whether they choose to wear the vest or not. Experienced swimmers are typically not required to wear vests, but they should be accessible in case they are needed in an emergency. It is also wise to have items like a first aid kit and emergency flares onboard at all times.

Get Some Charts and Maps

Even if you know the waterways like the back of your hand, you should always have some charts and maps in case you get blown off course or someone else needs to take over captaining. Besides, nautical charts are interesting to look at and who knows what you could discover at a quick glance?

Getting your first boat is very exciting, but should not be taken lightly. Do the proper things to prepare beforehand and you’ll have a great time on the water. 

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When should you consider renting a satellite phone?

Suppose you are a person who travels a lot, or you work for a company that does a lot of exploration and travel. In that case, there are instances that you may find yourself disconnected or the company sales rep stuck somewhere in a hotel that has no Wi-Fi or company employees far away from any cell towers to get signals. This is where satellite phones and broadband cards will come in handy to prove their worth. If you fall among this group of category, it is a must to have sat phone.

Emergency responders

Emergency responders, in most cases, go to perform search and rescue in areas that are impacted and without cell service or with intermittent service. In some regions, it may be impossible to engage in two-way radio calls because of geological considerations or distance. A satellite phone can be a lifesaver in such situations.

Remote mining and drilling operations

In remote mining or drilling operation areas, there may be no sight of a phone tower, and the drillers may need to communicate a lot. In that case, a satellite phone is essential in such an area to keep the workers safe in case of emergencies appeal in whatever they may be doing.

Service providers

If natural calamities disrupt all forms of communication lines, essential services will still be needed. Satellite phones are critical for such companies that provide emergency services to communicate with their workers on which area they need when other communication methods fail.

Ocean-going travelers

There are no Wi-Fi hotspots or so many cell phone towers in the ocean area. But this should not hinder ocean travelers from staying in touch with their loved ones. If you travel a lot on the open sea, it would be best to keep a sat phone with you. If you will be away for some time, a sat phone will keep you in touch with people on the mainland, and you can get regular updates on weather information.