Your supermarket provides essential groceries and supplies to your community. Even so, there are ways you can improve the marketing so that you gain a bigger client base. Integrating new promotion strategies to your current operations can be difficult, but the rewards can be great. The following tips can help you attract or retain more customers.

1. Set Up Free Samples

Some people are not convinced by pictures and words alone. Free samples of certain foods, drinks and snacks essentially sell them directly to the consumers. While you might lose some of your content, you can encourage people to try out new products they would not otherwise. Customers who are tired and hungry will also appreciate the free food. Set up a booth for dry snacks or a hot food merchandiser for fresher items.

2. Offer Digital Coupons

The collection and use of coupons for discounts is a beloved tradition for many shoppers. However, they can be difficult to track down in newspapers and collecting too much creates clutter. By implementing digital coupons, you can eliminate these inconveniences and reduce paper waste. You can send them via social media pages, email newsletters and the store’s website. Users can easily open them from their smartphones and scan them or enter codes to redeem them.

3. Use Customizable Signs

As you highlight discounts and featured products to people, you will see that large, colorful and informative signs are still effective. Rather than creating printed signage for each offer, you can save some money by using customizable signs where you can alter the writing. A chalkboard or a whiteboard allows you to change the prices and messages, while also adding a handmade and personal touch that can endear some shoppers.

Advertising your store and your products is an important task that can bring new revenue. Experiment with different marketing tactics and see which ones are successful.