Businesses invest massive amounts of money in their appearances, and understandably so. From the design of their logos, uniforms, and products to their office headquarters. Often, however, decision makers ignore the importance of a first impression. The office lobby is the first thing your potential clients and customers see, and the first real personal introduction they have to your company. The good news is, there are several simple steps you can take to make that first impression count!
Twenty years ago, your lobby would have been dependent on expensive signage that took weeks or months to print. Now, for the one-time investment of a modular LED display, a company has the ability to run videos showing their employees, their products, or image-based advertising campaigns. Imagine the power of a large, multi-screen image being presented to people as they walk in and wait in your lobby.
Speaking of waiting, there’s nothing worse than waiting in a poorly-lit, poorly-painted lobby. Waiting times are an issue to begin with, but at times they’re unavoidable. That said, the longer people wait, the more they examine their surroundings and pick apart any flaw. Don’t take any points off the board. Invest in bright lighting, or windows that let a lot of light in, and people will feel a lot better in your lobby.
Real Plants and Flowers
Finally, here’s a tip that a lot of people don’t consider: fresh plants or flowers do three things. One: They’re pretty. Two: They smell good: Three, they help bring fresh air circulation into the area. Is there any downside to that? The cost of fresh flowers versus almost any utility or upkeep is negligible. That’s a great investment.
Your lobby is as much your identity as your spokesperson or your brandmarks. Invest a small amount of time, money, and energy on it, and you may be surprised at the returns you see!