Whether it is an ecommerce business, a personal blog or just a family website in today’s mobile-phone enhanced world, if it’s not mobile-optimized, it’s probably missing half of its hits. Research shows that most Millennials, people born between the 1980s and 2000s, don’t even check email very often and do all of their Internet activity on their smartphones. If you are taking your business online, it is to your advantage to find a web site design company that can optimize it for mobile phones. Here are six reasons:
Mobile Hits Work
Of the five billion people in the world with mobile phones, three out of five searches are currently done on their phones. According to Mobile Marketer, of these searches, 61 percent result in instant phone calls and 70 percent lead to action within one hour. It is estimated that 50 percent of all Internet traffic is via mobile phones, and 50 percent of all sales online is via mobile phones.
Recently, Google has changed its algorithms to penalize websites that are not optimized for mobile accessibility. This means that mobile-optimized websites are helped to reach a front-page search because search engines help users, and since most users do their searches on their smartphones, the search engines feature those websites.
Smartphone users expect their searches on their phones to be faster than on a desktop. It is estimated that 40 percent of smartphone users will cancel a site if it takes more than three seconds to load. To be mobile-friendly, the site needs to be easily accessible and easy to use. Today, people like to be connected to a business through online interaction. It builds trust in the brand and engages users.
People favor mobile browsers for local information, shopping, banking transactions, up-to-the-minute news and social media. If you have a brick-and-mortar store, you’ll greatly increase customers if they can easily find you on their phone. You can bet your competition has done this, and by not being mobile-optimized, you are sending customers to them.
Different Behavior for Different Devices
People on desktops tend to read more text and access email more often. However, when the same people are on their smartphones, they expect visual media with the focus on images and short videos. Even though the bandwidth is limited, mobile phone users use a high amount of visual media. To capture this traffic, your website needs to have optimized design for these visuals to attract and engage users.
Mobile Landing Pages Are Different
Desktop landing pages do not work on smartphones. Mobile landing pages should have:
• Fast loading speed
• Minimalist design
• Five-word headlines
• Bright button CTA
There is no reason not to mobile-optimize your business and every reason to do it. A good design company such as web.com can do it in minutes. It can be done from your existing site or you can get a whole new look. The future is here. It’s time to go mobile.