Text messaging is increasingly becoming an essential part of effective marketing for businesses. Mobile communication is easy and helps in customer communication. Sending personalized text messages that are met for a specific target helps gain access to the mobile consumer. Using SMS marketing has several benefits.
Direct, Immediate Channel
Sending text messages has a read rate of 97% within the first few minutes of delivery. You are assured that your message will be read instantly.
Use Shortcodes to Simplify Responses and Create Your Database.
Add a shortcode for your business in advertisements, print collateral, advertising boards, and on your social media platforms. This strategy will help the customer identify with your business code or keyword; they are likely to interact and respond to your messages.
You Can Integrate it With Other Channels
SMS marketing can be enhanced and used with other marketing mediums such as social media and email.
It is Cost-Effective
It is one of the cheapest advertising methods your business can embrace. You can use business text message software to send bulk messages at a small cost.
Increases Customer Engagement
You can enhance your brand by using SMS marketing. However, you need to vary the type of content you send.