Brick and mortar stores are still a popular option for customers that want in-person customer service and the ability to handle the merchandise. However, with the continuing expansion of online businesses, brick-and-mortar businesses must utilize advertising in new and creative ways.
If you have a small business that has a physical location, keep reading this article to learn how you can generate more interest. You cannot rely on your products to speak for yourself even if they are the best on the market.
Create an Attractive Store Front
Customers need to be enticed to come into your store. Without attractive site signs Salt Lake City, your potential customers may walk by without a second glance. First impressions are essential, and your small business is no different. Look at the sign outside your store and be honest about its curb appeal. Do not be afraid to invest in generating more foot traffic.
Offer In-Store Pickup
A website that allows orders to be processed for pickup is a great way to bring new customers to your store. You can create a website yourself or hire a professional to build one. Not every business needs delivery to be successful, but in-store pickup should be an option for every modern-day small business.
Give Away Samples and Demonstrations
Free samples are a tried-and-true way to generate more excitement in your customers. Every food merchant should have free samples available for everyone who walks by. If you offer a service or product, hire someone to perform demonstrations.
Create Value for In-Person Shopping
Online ordering is convenient, so you need to demonstrate added value to prove your store is worth it. Come up with fun and creative ways to make people want to spend time in your store and offer benefits that online stores cannot.
The brick-and-mortar store is still a preferred option for many people. Online ordering is here to stay, but you can carve out your corner of the market with a bit of creativity.