Growth in the wireless and telecoms sector has been increasing exponentially worldwide for the last ten years. This growth will continue as long as the market finds new ways to eat up the mobile data offered by providers. Most mobile data is used to check Facebook, watch YouTube and read news sites. As the app culture continues to propel itself forward, consumers will begin to require more data.
To keep up with this demand, mobile providers will have to expand their services. Some will choose to invest in providing more expensive data coverage for their customers. However, bigger data packages often result in more strain on the current network. This usually does not translate well into customer satisfaction.
Another option to keep up with demand is to encourage the development and use of Wi-Fi hotspots. Many cities in American and Great Britain have implemented plans to offer free Wi-Fi services in the city center. This is a great way for telecoms companies to provide a more diverse service for their customers without straining an already oversubscribed mobile data market.
This service could drive Internet subscriptions in Asia and the Middle East. While mobile phone subscriptions have exploded for companies like Afghan Wireless telephone, the number of users signing up for data services remains abysmal. This is partly due to smart devices remaining unaffordable for a vast part of the population in this area of the world. However, it is also because the infrastructure for valuable mobile data is still relatively new. It was not until 2013 that countries like Pakistan began to offer 3G services to their mobile data subscribers.
In addition to increasing the availability of service, mobile providers in Asia could take a page from Western communication’s book. The availability of expensive devices to the American public is partially because they are bought through extended payment plans that have an effect on the price of phone contracts. However, this option may not be viable for several years. Much of the data about mobile services in Asia and Africa is unreliable. This is especially because it is common for one person to have several SIM cards to take advantage of the best rates.
Regardless of these facts, the numbers still show that Asia is poised for explosive growth in the mobile marketplace. Investors should watch out for opportunities in mobile markets before established companies like Orange make their move.