Long gone are the days where Facebook was just for college students to share pictures of dorm room antics. Facebook has grown to become a ultimate platform for sharing whether you’re an activist, a researcher, a gossip or a business trying to reach out to their consumer base. There are as many ways to use Facebook as there are Facebook users, and it has proven to be a very valuable tool for all kinds of communication. Facebook pages are easy to set up and just as easy to maintain, all you need to do is come up with a name and use some common sense.
Why Does Your Business Need To Be On Facebook?
The answer to this question will determine what kind of page you set up, how you use it and even what you name it. If your business needs to be on Facebook to reach other businesses or improve public opinion, then you are best starting a Facebook business page and choosing a name that as close to your entity’s legal name as possible. Avoid using “Sentry Energy on Facebook” for instance, and instead choose “Sentry Energy Production.” The title of your page speaks to your audience well before you do and you want to make sure it sends the right message.
Goal Setting
Facebook is a business that is based on goal setting and that culture filters over into how they set up and operate public business pages. Like any venture in business, you need to decide what goals you have for your page and what metrics or parameters you want to focus on. If you are interested in a business-to-business interaction, you will choose different settings than a business-to-customer interaction. A great way to learn can be to look at the Facebook business pages of other organizations. While you won’t be able to see the statistics for the page, you can see what good interaction looks like as well as what poor interactions can be like.
Management
Managing your page is one of the most important factors in making sure your page represents your business. Your page is a 24/7 canvas for your audience. Posting interesting content is just as important as responding to those who publicly reach out to you. Setting up your page so that relevant information is on display is another important part of this. Facebook provides advice in setting up posts and options for your page, but there are several other social media sites that can provide insight into custom pages as well.
Facebook Ads
Before purchasing Facebook advertisements, it is important to have established your goals for your time on Facebook. Facebook ads are not for everyone and when you do use them you want to make sure that they are working for you.
Facebook is now a grown up platform and a valuable Internet tool that has changed the way we think, socialize and do business. It can be easy to use and it can become one of the most important tools in your marketing arsenal as long as you set it up to make it work for your unique needs.